About us

Swimland provides swimming lessons for all ages. We have been delivering cutting edge teaching and training methods for just on half a century and are recognized worldwide as a leader in aquatic education.

Swimland employs over 800 staff across 19 swim centres. We currently teach over 35,000 kids weekly. We are proud of our reputation of being a ‘best place to work’ and believe that having happy staff is important to help ensure your family receive an amazing experience.
Paul Sadler Swimland has been the recipient of more than 25 industry awards in Australia and USA.

  • about paul sadler  

    As a teenager, Paul Sadler was an accomplished high school swimmer. In a situation that was not uncommon in his era, he turned his hand to teaching swimming to supplement his family’s income.

    Paul’s passion for teaching children influenced his choice of career and he was soon qualified to teach physical education and special needs children. As an educator, Paul focused on the psychology of teaching and value of structured programs. He soon applied this knowledge to the teaching of swimming, and began developing what is now one of the world’s leading learn-to-swim programs.
    Paul Sadler has been inducted into the Australian Swim Coaches and Teachers Association Hall of Fame, a designation reserved for the legends of swimming in Australia.  

  • about swimland in canada  

    In 1995, Paul formed a partnership with Jason Arnold, who had been operating a successful learn-to-swim school in Melbourne. Jason led Swimland’s growth throughout Australia from the mid-90s through to 2010, having a major impact on growing the program’s culture and implementing systems. Jason, his Edmonton-born wife Danah and their family moved to Canada in 2010. In 2012, Jason introduced Swimland to Canada, launching our first Canadian location at Riverbend in Edmonton.

    Today in Edmonton Swimland operates out of three locations and more children learn to swim at Swimland than any other program offered. 

  • about swimland in australia  

    Paul Sadler Swimland was formed in 1972, when Paul Sadler established what was likely swimming’s first public-private partnership by renting the pool at his first school, Moorabbin West Special School. Through the 1970s and 80s, Swimland progressed gradually while much was being learnt, developed and established. This progress continued, slowly and steadily, until the mid-1990s, when Paul realized he could accelerate the program’s growth by “duplicating” himself.

    Today Paul Sadler Swimland operates out of 12 sites with operations in Australia. It has a leadership team of more 20 managers overseeing more than 650 employees teaching 30,000 swimming lessons per week.   


Paul Sadler Swimland
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